Pringles Campground
Developed during my time at Kellanova in response to a brief focused on creating a Gen-Z summer experience that extends Pringles beyond product into culture, lifestyle, and community.
Pringles Campground
Developed during my time at Kellanova in response to a brief focused on creating a Gen-Z summer experience that extends Pringles beyond product into culture, lifestyle, and community.
Client
Pringles Go To
Industry
Pringles Campground —
Brand Activation & Product Experience
The identity package
brand activation support
CPG / Experiential Marketing
Challenge
Outcome
Approach
The objective was to create an experience that felt immersive, inclusive, and culturally relevant—while maintaining the playful, recognizable identity of the Pringles brand. The concept needed to go beyond traditional marketing and create something people could engage with and remember.
Developed a fully realized activation concept expanding Pringles into experiential marketing. Integrated packaging, environment, and campaign into a unified system. Created a concept with strong potential for engagement, shareability, and brand expansion A concept built to extend brand presence beyond product, into experience, connection, and culture.
Created Pringles Campground, an immersive brand activation located near major cities, designed to bring people together through a shared outdoor experience.
The concept included:
- A fully themed campground rooted in inclusivity and connection
- A curated itinerary of activities to engage guests throughout their stay
- Eco-conscious product integration within a camp-style environment
- A limited-edition Pringles camping sprinter van tied to a sweepstakes campaign
Each element was designed to connect product, environment, and audience into one cohesive brand experience.
Client
Pringles Go To
Industry
Pringles Campground —
Brand Activation & Product Experience
the Identity package
Brand activation support
CPG / Experiential Marketing
Challenge
Outcome
Approach
The objective was to create an experience that felt immersive, inclusive, and culturally relevant—while maintaining the playful, recognizable identity of the Pringles brand. The concept needed to go beyond traditional marketing and create something people could engage with and remember.
Developed a fully realized activation concept expanding Pringles into experiential marketing. Integrated packaging, environment, and campaign into a unified system. Created a concept with strong potential for engagement, shareability, and brand expansion A concept built to extend brand presence beyond product, into experience, connection, and culture.
Created Pringles Campground, an immersive brand activation located near major cities, designed to bring people together through a shared outdoor experience.
The concept included:
- A fully themed campground rooted in inclusivity and connection
- A curated itinerary of activities to engage guests throughout their stay
- Eco-conscious product integration within a camp-style environment
- A limited-edition Pringles camping sprinter van tied to a sweepstakes campaign
Each element was designed to connect product, environment, and audience into one cohesive brand experience.
