The Woman behind The Brand
Ashley is a multi-founder building platforms that help female founders scale from six to seven figures with clarity and conversion. After building multiple companies early on, she saw how often women are expected to grow without the same level of support, resources, or positioning. That insight now drives her work across brand, media, and education, including initiatives like Shut Up and Scale. This project focused on strengthening how that work shows up visually, strategically, and at scale.
The Woman behind The Brand
Ashley is a multi-founder building platforms that help female founders scale from six to seven figures with clarity and conversion. After building multiple companies early on, she saw how often women are expected to grow without the same level of support, resources, or positioning. That insight now drives her work across brand, media, and education, including initiatives like Shut Up and Scale. This project focused on strengthening how that work shows up visually, strategically, and at scale.
The Founder
Her Go To
Industry
AHSLEY GIBBONS
AI Expert Specializing in Scaling Female-Founded Businesses
THE IDENTITY PACKAGE,
ongoing social media support
Marketing
Challenge
Outcome
Approach
Despite the strength of the offer, the brand lacked consistent reach and engagement with its target audience. Content was not fully aligned with the level of authority or conversion potential of the business, creating a gap between what the brand delivered and how it was perceived.
Generated 300K+ views across TikTok and Instagram within two weeks. Increased audience growth by 3,000+ followers and continuing Established a more cohesive, conversion-aligned content direction. This work supports the brand’s ability to consistently reach and convert the audience it’s built to serve as it scales toward seven figures.
Focused on refining content direction, visual consistency, and messaging to better connect with the intended audience. This included restructuring how content was delivered, strengthening hooks and clarity, and aligning visuals with a more elevated, conversion-focused presence. Rather than increasing volume, the focus was on intentional execution—ensuring each piece of content contributed to visibility, engagement, and growth.
AI
Matriarch proudly supports her Sprint & Scale launch through brand design
and content production, equipping female founders with the tools to scale to six figures.
Follow her journey on Instagram.
Client
Ashley's Choice
Industry
AHSLEY GIBBONS
AI MASTER
The identity package,
oNGOING SOCIAL MEDIA SUPPORT
marketing
Challenge
Outcome
Approach
Despite the strength of the offer, the brand lacked consistent reach and engagement with its target audience. Content was not fully aligned with the level of authority or conversion potential of the business, creating a gap between what the brand delivered and how
it was perceived.
Generated 300K+ views across TikTok and Instagram within two weeks. Increased audience growth by 3,000+ followers and continuing Established a more cohesive, conversion-aligned content direction.
This work supports the brand’s ability to consistently reach and convert the audience it’s built to serve as it scales
toward seven figures.
Focused on refining content direction, visual consistency, and messaging to better connect with the intended audience. This included restructuring how content was delivered, strengthening hooks and clarity, and aligning visuals with a more elevated, conversion-focused presence. Rather than increasing volume, the focus was on intentional execution, ensuring each piece of content contributed to visibility,
engagement, and growth
AI
Matriarch proudly supports her Sprint & Scale launch through brand design and content production, equipping female founders with the tools to scale to six figures. Follow her journey on Instagram.
